World Cars Channel: Audi A1, Mostly Aimed Car at Young and Affluent Urban Buyers

The Audi A1 - Black Edition

Audi has announced several Audi A1 concept vehicles which are of the hybrid vehicle and PHEV variety. These vehicles include a mandatory self-shifting capable S-tronic gearbox, except for the e-tron which is a series hybrid. The car is aimed mostly at young, affluent urban buyers.

The Audi A1 - Blue Edition

The concept seats four and features a new hybrid powertrain. With this powertrain, a 1.4 L (~85.4 cu in) 148 bhp (110.4 kW) Turbo FSI engine drives the front wheels via a 6-speed S-Tronic, while a 40 bhp (29.8 kW; 40.6 PS) electric motor provides power to the rear wheels. The electric motor is also capable of producing 148 lb·ft (201 N·m) of torque.

The Audi A1 - Red Edition

The metroproject quattro is able to travel 62 miles (100 km) at up to 62 mph (100 km/h) on one charge of its lithium-ion batteries, which reduces fuel consumption by up to 15%. Both power sources are available to use simultaneously, with the driver then benefiting from McPherson strut front and four-link rear suspension configuration, electromechanical speed-sensitive power steering with a low energy draw, Audi magnetic ride adaptive damping technology, and 0–100 km/h (0-62 mph) in just 7.8 seconds.

The Audi A1 - White Edition

At the 2008 Leipzig Auto Mobil International show, Audi again presented the metroproject quattro, renamed the A1 project quattro. The vehicle was designed by Audi AG Project Designer in Exterior Design Dany Garand, who also presented the design during the car's Hong Kong debut.

The Audi A1 - Orange Edition

The Audi A1 has been promoted using a viral internet video release entitled "The Next Big Thing". The campaign stars Justin Timberlake and is comparable to the BMW film series "The Hire". Six episodes have been created and are available to view online. Each episode is around 3 minutes long, and shorter versions are featuring as television advertisements worldwide.

The Audi A1 - Purple Edition